The Power of Sound
Few people stop to think about it, but sound always surrounds us, wherever we are. The annoying sound of your alarm clock, of traffic, of noise. The uplifting sound of birds, music or a gentle voice. Iconic sounds like Tarzan’s jungle call, the start-up sound of a Mac, the two notes of Jaws. Sound is music, emotion and body. Sound is connected to space and acoustics. But also to you personally, and your character: the soundtrack of your life. Sound can also hurt us, and heal us.
Author and TEDx speaker Cedric Engels has always been fascinated by sound. As a music producer, DJ from Hermanos Inglesos, master’s graduate in Law, pioneer of Sonic Branding and co-founder of Sonhouse, an organisation that develops sound identities for the world of film, for brands… Cedric’s whole life has been defined by sound and silence.
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