Think in Colour
Rick Poynor Steven Cleeren
Dimitri Jeannottat & Visionandfactory
Ever since its foundation in 1990, design studio, Visionandfactory has always played a prominent role in the Belgian and international graphic design scene. The studio’s key figure is Hugo Puttaert, designer, professor, editor, publisher, and one of the sector’s movers and shakers. Instead of a complete overview, this book offers a selection, a kaleidoscopic view of Visionandfactory’s multifaceted output. The selected work is contextualized with texts by Rick Poynor and Steven Cleeren offering insight into the studio’s history and work processes as well as into Hugo Puttaert’s vision on design as a discipline and the social responsibility of the designer. With a split-fountain cover that changes color when heated and hundreds of color pages, this book provides a striking illustration of the credo that is so central to his vision, ‘Think in Colour’.